Service design isn’t a new concept in the design world. To put it in simple words, it is designing service in such a way that it meets users’ requirements.
Service design involves the proper organisation of people, infrastructure, and material to design a service based on users’ expectations. It consists of developing the best practices of service that are within the capabilities of the service provider and at the same time, meet the needs of users.
Every product manager or UX designer has a slightly different approach to service design, but some general principles form the foundation of most processes.
User feedback is the foundation for the success of any service design, and it is important for the following reasons:
The process doesn’t stop after the collection of user feedback. It requires product managers and UX designers to actually act on the data. The first thing is to figure out areas where improvement is needed. The UX designer will then make changes in the design to meet the user’s requirements.
Once the necessary changes are made, the service is presented to the users again to determine if it meets their requirements. If the revised service design blends in well with the users’ expectations, the service design process is considered successful.Epiphany is a qualitative research tool that helps you make sense of what your users are saying. It identifies patterns in unstructured data so you can start using your user feedback to build things that your users want.
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Learn more about how you can apply it in your projects over here how to understand customer needs?