User Research

Articles about innovation, user research and product discovery.

Our toxic relationship with sticky notes.

A sticky note is a small rectangular piece of paper that we can stick on a wall, and move around. It has three key characteristics - colour, size, and stickiness. And with just these three, they are a key tool of modern product, design and business strategy. 

From qualitative data to insights

User research, or user experience (UX) research, is a vital part of the UX design process. Usually the starting point of a project, user research helps designers analyse users needs and then come up with the right product ideas.By gathering qualitative data from users, product designers can make out what is available in the market, what the users want and how to fill the gap. This is the foundation of any successful product development.

How to run user interviews as a startup founder.

Here are a few lessons I have learned about doing user interviews as a founder.

What are insights?

Insights are patterns in the observations we make in the world. They give us an understanding of a specific cause and effect within a specific context. And help us explain our observations.We find them subconsciously, and we aren’t actually aware of the chain of inferences that yield insights. Most of the work happens in the background as our brain is making sense of vast quantities of information.

#11 things I learned about user research from watching MindHunter

Mindhunter is a Netflix show that revolves around FBI agents who interview imprisoned serial killers to understand how they think, with the hope of applying this knowledge to solve ongoing cases. The series is based on a non-fiction crime book written by John E. Douglas and inspired by events that happened in real-life. While watching this series, all I could think about is how similar it was doing user research. Here are my key takeaways:

How to understand customer needs?

A customer need is a problem or pain-point that the customer intends to solve with the purchase of a good or service. Here are some billion dollar examples:

How to analyse and synthesize user interviews?

A step by step guide to analyse and synthesize user interviews.