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Articles about innovation, user research and product discovery.

How to find insights like Steve Jobs?

How to find insights like Steve Jobs?

Here’s the secret — It doesn’t just happen, it takes a lot of effort. There is a way to do it. When people do it successfully, we call them genius. This is a deep dive into what an insight is, and how geniuses end up finding them.

#11 things I learned about user research from watching MindHunter

#11 things I learned about user research from watching MindHunter

Mindhunter is a Netflix show that revolves around FBI agents who interview imprisoned serial killers to understand how they think, with the hope of applying this knowledge to solve ongoing cases. The series is based on a non-fiction crime book written by John E. Douglas and inspired by events that happened in real-life. While watching this series, all I could think about is how similar it was doing user research. Here are my key takeaways:

How to understand customer needs?

How to understand customer needs?

A customer need is a problem or pain-point that the customer intends to solve with the purchase of a good or service. Here are some billion dollar examples:

Why we closed down a million-dollar business.

Why we closed down a million-dollar business.

We started our last company, SliceBread, in December 2015. Within three months we were able to bootstrap the company into profitability. We raked in half a million in revenues in the first year and grew consistently over the next eighteen months. And yet, in June 2018, we ceased operations.

How to analyse and synthesize user interviews?

How to analyse and synthesize user interviews?

A step by step guide to analyse and synthesize user interviews.

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