Articles about innovation, user research and product discovery.

Discovery isn't always a linear process. It's messy.

Creating a product that meets users’ demand is the key to the success of any business. It’s simple - if your users don’t like your product, your business fails. And the further you are in the product creation process, the harder it is to admit that you are creating the wrong product.

The crucial element in service design: user feedback

Service design isn’t a new concept in the design world. To put it in simple words, it is designing service in such a way that it meets users’ requirements. Service design involves the proper organisation of people, infrastructure, and material to design a service based on users’ expectations. It consists of developing the best practices of service that are within the capabilities of the service provider and at the same time, meet the needs of users.

From qualitative data to insights

User research, or user experience (UX) research, is a vital part of the UX design process. Usually the starting point of a project, user research helps designers analyse users needs and then come up with the right product ideas.By gathering qualitative data from users, product designers can make out what is available in the market, what the users want and how to fill the gap. This is the foundation of any successful product development.

How to run user interviews as a startup founder.

Here are a few lessons I have learned about doing user interviews as a founder.

What are insights?

Insights are patterns in the observations we make in the world. They give us an understanding of a specific cause and effect within a specific context. And help us explain our observations.We find them subconsciously, and we aren’t actually aware of the chain of inferences that yield insights. Most of the work happens in the background as our brain is making sense of vast quantities of information.

How to find insights like Steve Jobs?

Here’s the secret — It doesn’t just happen, it takes a lot of effort. There is a way to do it. When people do it successfully, we call them genius. This is a deep dive into what an insight is, and how geniuses end up finding them.

#11 things I learned about user research from watching MindHunter

Mindhunter is a Netflix show that revolves around FBI agents who interview imprisoned serial killers to understand how they think, with the hope of applying this knowledge to solve ongoing cases. The series is based on a non-fiction crime book written by John E. Douglas and inspired by events that happened in real-life. While watching this series, all I could think about is how similar it was doing user research. Here are my key takeaways:

How to understand customer needs?

A customer need is a problem or pain-point that the customer intends to solve with the purchase of a good or service. Here are some billion dollar examples:

Why we closed down a million-dollar business.

We started our last company, SliceBread, in December 2015. Within three months we were able to bootstrap the company into profitability. We raked in half a million in revenues in the first year and grew consistently over the next eighteen months. And yet, in June 2018, we ceased operations.

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