Blog

Articles about innovation, user research and product discovery.

What is a Problem Space in Product Discovery?

What is a Problem Space in Product Discovery?

Learn about the role of the problem space in product management.

How to recruit users for user research

How to recruit users for user research

In this article, we’ll walk you through finding the best-fit users for user research.

A step-by-step guide to user research note taking

A step-by-step guide to user research note taking

Taking notes during user research sessions allows you to keep track of what you learned from each session, and what you need to do next. Here are the steps you can to improve your user research note-taking.

Our toxic relationship with sticky notes.

Our toxic relationship with sticky notes.

A sticky note is a small rectangular piece of paper that we can stick on a wall, and move around. It has three key characteristics - colour, size, and stickiness. And with just these three, they are a key tool of modern product, design and business strategy. 

Discovery isn't always a linear process. It's messy.

Discovery isn't always a linear process. It's messy.

Creating a product that meets users’ demand is the key to the success of any business. It’s simple - if your users don’t like your product, your business fails. And the further you are in the product creation process, the harder it is to admit that you are creating the wrong product.

The crucial element in service design: user feedback

The crucial element in service design: user feedback

Service design isn’t a new concept in the design world. To put it in simple words, it is designing service in such a way that it meets users’ requirements. Service design involves the proper organisation of people, infrastructure, and material to design a service based on users’ expectations. It consists of developing the best practices of service that are within the capabilities of the service provider and at the same time, meet the needs of users.

From qualitative data to insights

From qualitative data to insights

User research, or user experience (UX) research, is a vital part of the UX design process. Usually the starting point of a project, user research helps designers analyse users needs and then come up with the right product ideas.By gathering qualitative data from users, product designers can make out what is available in the market, what the users want and how to fill the gap. This is the foundation of any successful product development.

How to run user interviews as a startup founder.

How to run user interviews as a startup founder.

Here are a few lessons I have learned about doing user interviews as a founder.

What are insights?

What are insights?

Insights are patterns in the observations we make in the world. They give us an understanding of a specific cause and effect within a specific context. And help us explain our observations.We find them subconsciously, and we aren’t actually aware of the chain of inferences that yield insights. Most of the work happens in the background as our brain is making sense of vast quantities of information.

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