Never guess your
customers' needs again.

Epiphany is a user research software. It can help you analyse qualitative data from your customers, share insights with your team, and prioritise what to build next.

Try it free for 14 days  ·  No credit card required

Organise learnings in your user research notes by creating highlights.organise learnings in your research notes by creating highlights.

Helping 700+ teams across the world better serve their customers’ needs

Are you using your customers' feedback?

Give your team a place to build a shared understanding of your customers' needs,
and shape ideas together.

Too many meetings

Product managers spend more than 50% of their time in meetings.

Lack of alignment

42.7% of product teams lack alignment between target market, customer, and strategy.

Unclear processes

54.9% of organisations lack product management processes, resulting in inefficiency.

Turn feedback into better product decisions with epiphany.

An end-to-end solution to understand customers' needs and align everyone around the roadmap.

bring your research data into epiphany, organise your learnings, discover insights, and prioritise your product roadmap

Product Discovery

bring your research data into epiphany, organise your learnings, discover insights, and prioritise your product roadmap

Here's how it works.

Step 1

Consolidate user research and feedback in one place.

Add qualitative data from your user interviews, usability tests,  meetings, surveys and feedback forms as notes. Keep your data organised using channels, and link your notes to customer profiles to keep track of your interactions.

Step 2

Organise the learnings in your data.

As you review your notes, you can highlight key learnings, and organise them into themes you care about, such as “pain points”, or “user needs” by adding tags. This makes your data searchable, and you can quickly reference learnings while making product decisions.

Step 3

Find patterns in what your customers are saying.

Using charts, you can quickly visualise themes in your learnings and identify areas that your customers care about most. Or filter learnings from specific customers, or segments and explore relationships in your data.

Step 4

Prioritise what to build next.

Connect learnings from user research and customer feedback into product ideas in your backlog. Compare opportunities based on user needs, and add the most promising ones to your roadmap.

Make better product decisions, faster.

Get started for free

Bridge the gap between
research, design and delivery.

It's one place for product managers, researchers, designers, and engineers to work together.

Easy to use

Simple hierarchy of entities, clear workflows.

Built for collaboration

Real-time updates of when and what your team mates are working on.

Focused on outcomes

Align priorities by customer demand, give visibility to stakeholders.

Don't just take our word for it

Epiphany allows you to see all the different things, across so many scripts, and so many highlights, at one glance. It just makes everything consolidated, and so easy to look through… And the best part, I think, is that it allows people to do it, remotely and collaboratively.

Customer Photo

Shaina Tan

Service Designer
At a hospital

I actually love epiphany! It guides you through the process naturally, especially for those who are not experts in research, like founders with different backgrounds and are just learning the ropes. Very clear workflow.

Yuliya Seregina

Co-founder and Product Owner
Aplace

We can consolidate what the most common feedback is, where it’s coming from, and when it’s going to be addressed.

epiphany allows for roadmap and feedback visibility views, so stakeholders can see that we launched X because 100% of people were asking for it.

Bianca Palacio

Senior Product Manager
BEES

The more I started using epiphany, the more aware I became of what I needed to do- how I needed to organize my notes, my user interviews, and findings. It's kind of like a reinforcing process.

Rui Zhang

Data Product Manager
Shopee

With epiphany, I don’t need to use five tools to share interviews, and insights that went into building the roadmap. I can show all of that in one single page.

Camila Costa Romero

Product Manager
Hubspot

epiphany could very well be THE solution to my everyday challenges with storing, keeping an overview of, analysing and sharing the knowledge I pick-up from the field!

I love it and it’s supporting me in turning research from being something ‘academic’ into a useful and indispensable pillar of business.

Simone Søgaard Jacobsen

Research & Development Director
The Index Project

Thanks Epiphany for helping us save time and effort. In my recent study, I spent 2 days summarising my whole week’s 15 interviews, and making it presentable to the internal team. It took around 3-4 days in the past and the only thing you got is a wall full of post-it-notes!

Donnie Lee

UX Researcher
Alibaba Inc

How epiphany helps your team

Save time in analysis and synthesis

Find insights faster by tagging and categorising your data while you debrief, with flexible, yet powerful tags and categories.

Share evidence-based insights

Connect highlights from user feedback to create interactive, evidence based insights that can drive user-centred decision making in your team.

Collaborate in real-time

Collaborate with your team in real-time while debriefing, synthesizing and finding insights in your data.

Manage your ideas backlog

Bring structure to your team’s discovery process by maintaining a backlog of ideas, to keep track of progress.

Understand customer needs

Categorize user feedback into themes that represent user needs, features, or epics and track improvements to each one over time.

Prioritize with insights

Search through the feedback you’ve gathered to identify which are the most pressing pain points for users. Use these insights to prioritise which feature(s) to build next.

Align your team around customer needs

Share your insights grounded in customer feedback with every stakeholder in your team, and use them to build alignment around serving customer needs.

Make more informed design decisions

Use qualitative data from user research and feedback to guide your product designs with a better understanding of customer expectations.

Repository of user insights

Capture learnings from each innovation team’s discovery process, and share insights with the rest of the organisation.

Cross-functional collaboration

Facilitate cross-functional teams to collaborate on learning from research, and brainstorming ideas together.

Make data-driven innovation decisions

Use qualitative data gathered during user or market research to make more informed decisions about investing in innovation projects.

Uncover new market opportunities

Explore new markets with targeted research, and identify unmet customer needs by looking for patterns in the qualitative data.

Understand customer needs

Categorize user feedback into themes that represent user needs, features, or epics and track improvements to each one over time.

Prioritize with insights

Search through the feedback you’ve gathered to identify which are the most pressing pain points. Use these insights to prioritise which feature(s) to build next.

Keep track of your learning

Consolidate all your customer conversations. Keep track of your learning as insights, share them with your investors or customers to keep them engaged.

Structure your discovery

Bring structure to your team’s discovery process by maintaining a backlog of questions you’d like to find the answers to, and find the answers systematically based on prioritisation.

Make better product decisions with epiphany

Try it free for 14 days  ·  No credit card required