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Qualitative Research Tools

Never guess your customers’ needs again.

Epiphany is a discovery platform that helps you organize, analyse, and act on insights from qualitative user feedback.

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Are you using your customers feedback?

You've gathered a lot of qualitative feedback from your customers, through user interviews, usability tests, surveys and so on.

But making sense of what your users are saying is extremely time consuming, leading to misinformed design or product roadmapping decisions.

Epiphany is a qualitative research tool that helps you identify patterns in unstructured data, by organizing it into themes you care about.

Consolidate qualitative feedback and find insights.
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Epiphany helps you find patterns in unstructured qualitative data

Find patterns across notes by categorizing and clustering key takeaways.

Our solution gives you searchable repository of user insights that can help inform all your key product decisions.

You can search through all the feedback you’ve gathered based on users, segments, themes and tags, and find relevant user insights in a matter of seconds.

The next time you’re designing a new feature, or looking to prioritize your product roadmap, Epiphany can help you find the user feedback you need to inform your decisions.

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How Epiphany fits into your workflow

#1 Consolidate user feedback in one place

Epiphany functions as a stand-alone platform, but works best integrated with all the channels you’re using to gather feedback. You can organize your notes into channels on a “trello-like” board, and connected them to the customer they come from.

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Consolidate all your research notes and feedback in one place

#2 Organize key takeaways from your notes into categories

Thematic Analysis - As you review your notes, you can highlight key takeaways, and categorise them into themes you care about, such as “pain points”, or “user needs”, and add tags that summarise them to make them searchable.

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Analyse your qualitative data by categorizing and tagging key takeaways.

#3 Search your data to find insights

When you need to make your next design decision, or roadmap what to build next, search and filter through your highlights based on keywords, tags, categories, customers or segments to find the most relevant feedback.

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Search across your qualitative data to find patterns

#4 Share your insights with the team

Once you find the relevant data, you can share it with your team as user insights to inform decision making - helping align your team around serving customer needs and facilitating discussions that are grounded in user feedback.

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Share insights from qualitative data with your team.
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How Epiphany helps you

Manage your research backlog

Bring structure to your team’s discovery process by maintaining a backlog of research questions, on a kanban board to keep track of progress.

Collaborate in real-time

Collaborate with your team in real-time while debriefing, synthesizing and finding insights in your data.

Share evidence-based insights

Connect highlights from user feedback to create interactive, evidence based insights that can drive user-centred decision making in your team.

Save time in analysis and synthesis

Find insights faster by coding and categorizing your data while you debrief, with flexible, yet powerful tags and categories.

Make more informed design decisions

Use qualitative data from user research and feedback to guide your product designs with a better understanding their expectations.

Align your team around customer needs

Share your insights grounded in feedback with every stakeholder in your team, and use them to build alignment around serving customer needs.

Prioritize with insights

Search through the feedback you’ve gathered to identify which are the most pressing pain points for users. Use these insights to prioritize which feature(s) to build next.

Understand customer needs

Categorize user feedback into themes that represent user needs, features, or epics and track improvements to each one over time.

Uncover new market opportunities

Explore new markets with targeted research, and identify unmet customer needs by looking for patterns in the qualitative data from research.

Make data-driven innovation decisions

Use qualitative data gathered during user or market research to make more informed decisions about investing in innovation projects.

Cross-functional collaboration

Facilitate cross-functional teams to collaborate on learning from research, and brainstorm ideas together.

Knowledgebase of user insights

Capture learnings from each innovation team’s discovery process, share their insights with the rest of the organization.

Structure your discovery

Bring structure to your team’s discovery process by maintaining a backlog of questions you’d like to find the answers to, find the answers systematically.

Prioritize with insights

Search through the feedback you’ve gathered to identify which are the most pressing pain points for users. Use them to prioritize what to build next.

Keep track of your learning

Consolidate all your notes from customer conversations. Keep track of your learning as insights, share them with your investor or customers to keep them engaged.

Understand customer needs

Categorize user feedback into themes that represent pain points or key features, and keep track of improvements to each one over time.

Find and share insights from qualitative data faster.

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Build products customers love

Analyse feedback quickly, prioritise features efficiently.


Keep track of everything you learn about your customers in one place, and have user insights at hand while making product decisions.



Build empathy for user needs in your team and design better features. Align stakeholders with insights in feedback from users.



Prioritize your product roadmap with feedback from customers, and integrate discovery into your agile delivery processes.



Continuously gather feedback, and keep it organized to track your progress in terms of how well you're serving their needs.


Ready to better understand your customers' needs?

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